For nearly a decade, PlantMed has been pioneering a revolutionary model of healthcare in Peru, blending ancestral Amazonian plant medicine with the rigor of modern clinical science. At the heart of this mission is the RAO Institute, the world’s first facility certified by the Peruvian Ministry of Health to preserve and practice Amazonian medicine within a Western medical framework . Designed to treat trauma, addiction, and chronic illness while training a new generation of practitioners, RAO represents both a cutting-edge medical center and a cultural lifeline for one of humanity’s most powerful, endangered healing traditions.

Burning Bright partnered with RAO’s founders Luke Weil and Reid Carolin to bring their vision to life for investors. Working closely with them, we crafted a visual identity and cinematic pitch deck that translated RAO’s bold ambition into vivid, emotionally resonant imagery. The result was a brand and investor narrative that captured both the ancient roots and world-changing potential of RAO’s mission, positioning it not just as a medical institution, but as a movement to transform global health.