The Isle of Man Tourist Trophy (TT) is one of the most storied and extreme sporting events in the world. First held in 1907, it remains the world’s oldest continuously-running motorsport race.  Riders hurtle along the 37.73-mile Snaefell Mountain Course, reaching speeds close to 200 mph, navigating unforgiving terrain where fatal crashes are tragically part of its history. 

Today, the TT has evolved into a global media spectacle. Following the 2022 launch of its OTT platform (TT+), full race livestreams and expanded social campaigns have doubled search-interest online in just a few years. 

We partnered with The Moonshot Company to craft the franchise pitch deck: visual identity and dynamic presentation materials for both the docu-series and feature-film package. The docu-series (4 × 45 min) includes never-before-seen access to 2024’s TT races through a unique producer-promoter partnership. 

In a highly-competitive package auction, the project was ultimately set up at Amazon MGM Studios, with Channing Tatum attached to star and produce and Brad Pitt producing via Plan B. The result: a motorsport IP primed for a 360-degree franchise rollout that spans film, streaming, and media-rich experiential storytelling.